North American Auction Company
Timed Auction

Last Chance June 2023 Passed Lots Offering

Mon, Jun 5, 2023 02:00AM EDT - Fri, Jun 9, 2023 03:00PM EDT
Lot 608

1900-20 Horse & Farm Equipment Advertisements (2)

Estimate: $150 - $300

Bid Increments

Price Bid Increment
$25 $5
$50 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $250
$5,000 $500
$10,000 $1,000
$25,000 $2,500
Featured in this lot is are two early 1900s advertisements for horse nails and farm equipment. The first in this collection is this original McCormick Harvesting Machine Company advertisement from 1902-1910 that was produced by J.J. Ottmann Lithograph Company in the Puck Building, New York. Cyrus Hall McCormick founded the McCormick Deering Co. in 1831. After obtaining a patent for a new plough and special reaper in 1834, McCormick started to focus on providing his products to the large, expanding American market. In 1847, McCormick moved to Chicago where he started the McCormick Harvesting Machine Company. After merging his two companies in 1902, with help from J.P. Morgan, the International Harvester Company was born and Cyrus H. McCormick Junior was its founder and became its president. The advertisement shows a man on a large McCormick harvester being pulled by two horses. He is waving towards the viewer as he harvests his field. The bottom left of the advertisement reads, "McCormick Division / International Harvesting Co. Of America / J.J. Ottmann Lith. Co. Park Bldg. N.Y.". The advertisement shows poor condition with many tears and fading to the advertisement but is still in readable condition. The advertisement measures 19 1/2" L x 29 3/4" W. The second advertisement in this collection comes from the Capewell Horse Nail Company in Hartford, Connecticut. in 1881, the Hartford Courant announced the formation of the Capewell Horse Nail Company. Very quickly, it was realized that the Capewell Horse Nail Company was in a class by itself and was becoming the leading brand for horse nails in America. When other nail manufacturers stopped making products, Capewell saw an increase in volume sales. Through the years, Capewell has persevered through challenging times by adhering to its ideal of excellent quality and exceptional service. When World War II started, the drop forge equipment was utilized to make parachute fittings, a product whose significance was growing quickly. The horseshoe nail and the parachute release were Capewell's two basic yet vital items for the first 100 years of company existence. Surprisingly, both goods are still being made today. The advertisement shows all the styles and sizes of shoes worn by horses who won races and broke records. The top of the ad reads, "Record Made And Shoes Worn By Stars Of The Race Track / All These Horses Shod With Capewell Nails". The bottom of the ad reads, "Enlargement of Shoe Worn By Peter Manning Trotting Record 1.56 3/4 6oz." and "The Capewell Horse Nail Company Hartford, Connecticut U.S.A.". The advertisement shows poor condition with pieces missing, tears present and fading to the colors. Most of the advertisement is still in readable condition. The advertisement measures 24 1/4" L x 17" W.