Lot 274

1930's Sego Milk Trifold Cardboard Cutout Display

Estimate: $250 - $500

Bid Increments

Price Bid Increment
$0 $5
$50 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $250
$5,000 $500
$10,000 $1,000
$25,000 $2,500
$100,000 $5,000
Included in this lot we have a Sego Milk trifold cardboard cutout window display originating from the 1920's-30's. The display features a single cardboard cutout split in three attached sections each showing different designs. The left section shows a woman in a simple black dress, sitting at a table with a lamp, pitcher, and baked goods with the words "Makes Good Cooking... Better" in black lettering. The right panel shows a man dressed in a black suit sitting at a table with a cup of coffee, lamp, coffee pot, creamer cup, butter tray, and a rack of bread slices and is marked "Making Good Coffee... Better" in black letters. The center section shows the image of a can of Sego milk with a buque of flowers to each side and is marked "Sego Milk Cream's only Rival" and the can marked "Sego Brand Unsweetened Evaporated Milk". The display shows good condition for its age with some minor wear. The piece measures 47 1/2" wide by 27" tall and 21 1/8" wide when folded.

Condition

For a complete representation of condition and for additional images please call 800-686-4216. It is the buyer’s responsibility to view each image and preview the item to determine condition.
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