North American Auction Company
Timed Auction

Last Chance July 2024 Past Lots Sale Ends July 19th

Tue, Jul 16, 2024 02:00AM EDT - Fri, Jul 19, 2024 03:00PM EDT
Lot 750

Anheuser-Busch Budweiser "King of Beers" Sign 1960

Estimate: $100 - $200

Bid Increments

Price Bid Increment
$0 $5
$50 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $250
$5,000 $500
$10,000 $1,000
$25,000 $2,500
$100,000 $5,000
For your consideration is this 1960s Anheuser-Busch Budweiser "King of Beers" convex oval advertisement sign. In St. Louis, Missouri, Anheuser-Busch, an American brewing corporation, was established. Adolphus Busch, a German immigrant, and his father-in-law Eberhard Anheuser founded the business. At first, the company manufactured a range of beers, including Budweiser, its signature lager. Yet, the company didn't fully take off until the late 1800s. This was partly because the brewery was able to send its beer throughout the nation without it spoiling due to the development of refrigerated rail carriages. Anheuser-Busch rose to prominence as one of the world's major breweries in the early 1900s. By creating non-alcoholic beverages and other goods like ice cream and malt syrup, the company was able to survive Prohibition. After Prohibition was repealed in 1933, Anheuser-Busch resumed its beer production and continued to grow. The Belgian-Brazilian brewing business InBev acquired Anheuser-Busch in 2008, creating the largest brewing corporation in the world at the time. Budweiser, Bud Lite, Michelob Ultra, and Stella Artois are just a few of the many beers that are produced by the firm, currently known as Anheuser-Busch InBev. This advertisement sign is constructed from plastic and shows a convex style front. It shows colors of red, orange, brown, black and gold throughout and reads, "Budweiser / King of Beers / On Tap". The piece shows good condition overall with wear present from its age and use over the years, but no signs of obvious damage is noted. Outer plastic edge is loose but still connected to the backboard. The piece measures 31 5/8" L x 20 5/8" W x 1 1/2" D and weighs 3 pounds and 14 ounces.

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