North American Auction Company
Timed Auction

Last Chance July Passed Lots Auction - Ends AUG 4th

Mon, Jul 31, 2023 02:00AM EDT - Fri, Aug 4, 2023 03:00PM EDT
Lot 696

C.1920-30s Orange Crush Soda Bottle Crate

Estimate: $100 - $200

Bid Increments

Price Bid Increment
$50 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $250
$5,000 $500
$10,000 $1,000
$25,000 $2,500
$50,000 $5,000
$100,000 $10,000
For your consideration is this 1920-30s Orange Crush Soda bottle crate from Valdosta, Georgia. The Chicago, Illinois-based Orange Crush Company first introduced Orange Crush, a carbonated soft drink, in 1916. Clayton J. Howell, a chemist and salesman for the Ward Beverage Company, a producer of syrups for soft drinks, invented the beverage. The Orange Crush Company maintained its growth throughout the 1920s and 1930s, in part because of an effective marketing campaign that included catchphrases like "The Crush Is On!" and "Drink Orange Crush - For Life!" Additionally, the business added new flavors to its product lineup, including grape and lemon-lime. Due to a shortage of sugar during World War II, which was required for the war effort, Orange Crush production was temporarily halted. Nevertheless, the business resumed production following the war, and it kept growing throughout the 1950s and 1960s. Procter & Gamble bought the Orange Crush Company in 1960, and they marketed the product for many more years after that. As part of its acquisition of the Dr. Pepper Company in 1980, the British candy maker Cadbury Schweppes also acquired the rights to Orange Crush. Today, Keurig Dr. Pepper, the third-largest beverage company in North America, is the owner of Orange Crush. The crate shows a wood and metal construction and features two carved out handles on either side for carrying the crate. Below each handle it reads, "Valdosta" in black lettering. One side of the crate reads, "Orange Crush" in black lettering against an orange background. The opposite side is believed to have had a slogan but is unreadable now. The crate can house 24 bottles. The crate shows good condition for its age with some wear and slight damage throughout, showing cracked wood in some areas and a broke metal bracket on one side. The crate is still in usable and display condition. The crate measures 12 1/8" L x 18 1/2" W x 4 1/8" H.

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