Lot 698

Iroquois Indian Head Beer And Ale Tray

Estimate: $150 - $300

Bid Increments

Price Bid Increment
$0 $5
$50 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $250
$5,000 $500
$10,000 $1,000
$25,000 $2,500
$100,000 $5,000
For your consideration is a vintage Iroquois Indian Head Beer and Ale tray from the Iroquois Beverage Corporation of Buffalo NY. An Iroquois Chieftain in a colorful full headdress features prominently on the front face centered above large red ink cursive "Iroquois", with "Since 1842" evenly separated on either side of the Chief's image, "Indian Head Beer and Ale" in capitalized red ink printed evenly under "Iroquois", "Iroquois Beverage Corporation, Buffalo, NY" completes the advertisement. In 1917, the Indian Chief logo was first used on "non-intoxicating Cereal Beverages". Iroquois Beverage Corp. opened in 1933 and closed in 1955. The Iroquois Brewery was successor to the Jacob Roos Brewery, originally founded in 1842. Much of the Iroquois advertising that appeared after prohibition cites this 1842 date as the brewery's founding. Iroquois survived prohibition by brewing soda and near beer and reopened shortly after prohibition ended in April 1933. Iroquois grew and prospered after prohibition and became the largest brewer in Buffalo, attaining a capacity of 600,000 barrels per year. For a time, Iroquois operated multiple breweries in the greater Buffalo area, including the former facilities of Mohawk (closed 1936) and Van Buren (closed 1950). The Iroquois brand name was well-known and highly regarded in the Lake Erie region and, after the Iroquois Brewery closed, the brand was kept alive for quite a number of years by a succession of regional brewers. The condition of this tray is good, with minimal scratches and dents from normal usage, a small hole at the top of the chieftain's bonnet appears to be post-production in order to hang the tray on a wall, three (3) small felt pads are attached to the rear. No other marring noted. Measures 12" diameter approximately.