North American Auction Company
Timed Auction

Last Chance Passed Lots Auction: October 28th, 2022

Mon, Oct 24, 2022 02:00AM EDT - Fri, Oct 28, 2022 03:00PM EDT
Lot 721

Rare Levi's Advertising Brochures, c. 1950s

Estimate: $100 - $200

Bid Increments

Price Bid Increment
$0 $5
$50 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $250
$5,000 $500
$10,000 $1,000
For your consideration are three (3) Rare Levi's Advertising Brochures, c. 1950s. Included are, "Levi's Stories Of Western Brands And What They Mean", by Oren Arnold and John P. Hale, authors of "Hot Irons"; "Levi's Gallery Of Western Guns And Gunfighters" by Charles Edward Chapel, author of "Gun Collecting"; and "Levi's Gallery Of Long Guns And Western Riflemen" by Charles Edward Chapel. During the 1930s, Levi Strauss Jeans were synonymous with rugged Western riding wear and the booming dude ranch craze in the East had visitors clamoring for the authentic clothing. These advertising brochures are in good overall condition, the red and blue colours are like-new vibrant, very slight age tanning noted, no other obvious damage noted. Each brochure measures 3.25"W x 5.75"L