For your consideration are three (3) Rare Levi's Advertising Brochures, c. 1950s. Included are, "Levi's Stories Of Western Brands And What They Mean", by Oren Arnold and John P. Hale, authors of "Hot Irons"; "Levi's Gallery Of Western Guns And Gunfighters" by Charles Edward Chapel, author of "Gun Collecting"; and "Levi's Gallery Of Long Guns And Western Riflemen" by Charles Edward Chapel. During the 1930s, Levi Strauss Jeans were synonymous with rugged Western riding wear and the booming dude ranch craze in the East had visitors clamoring for the authentic clothing. These advertising brochures are in good overall condition, the red and blue colours are like-new vibrant, very slight age tanning noted, no other obvious damage noted. Each brochure measures 3.25"W x 5.75"L