Lot 521

Winton Motor Co. Winton Six 48 Sales Book c. 1916

Estimate: $200 - $400

Bid Increments

Price Bid Increment
$0 $5
$50 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $250
$5,000 $500
$10,000 $1,000
$25,000 $2,500
$100,000 $5,000
For your consideration is this 1916 Winton Motor Company Winton Six 48 sales brochure book. Winton was a Scottish immigrant who arrived in New York at the age of 19, having been born in Grangemouth, Scotland, in 1860. He spent several years working as an engineer on an ocean steamship before relocating to Cleveland, Ohio, to live with his sister and her spouse. After landing a job as a superintendent at a Cleveland iron factory, he soon realized how much of a demand there was for bicycles. Winton enlisted his brother-in-law's help to establish the Winton Bicycle Company in Cleveland in 1891 after spotting a business opportunity. Although the company quickly saw success, Winton's interest in self-propelled cars was growing. He studied every available resource on the topic, developed his own engine designs, and even constructed a bicycle using gasoline. In 1896, Winton presented his first "motor wagon" to the media. In 1897, he established the Winton Motor Carriage Company. With the release of the Winton Six in 1898, Winton Motor Carriage Company may have been the first American business to sell a car to the general public. The Six was the first car to travel from coast to coast across America and was the most powerful and technologically sophisticated vehicle of its day. Alexander Winton, who was always the promoter, entered as many races as he could and was usually successful. He later hired Barney Oldfield to drive his racecars. Winton suffered a significant defeat to Henry Ford, which aided Ford in obtaining funding to launch his first auto company. Long into the 20th century, Winton kept producing cars with cutting-edge designs. In addition to creating the first American diesel engine in 1913 and introducing innovations like external and internal brakes on the same brake drum, he was the owner of over 100 patents related to car design. Winton produced cars up until the beginning of 1924. Additionally, he established the Winton Gas Engine & Manufacturing Company as a subsidiary to produce diesel and marine engines. His engine business was acquired by General Motors in 1930 after it had prospered. Winton passed away in 1932. The book is paper bound and shows gold gilt lettering and designs on the cover. The book includes various styles and options for the consumer when buying a Winton Six vehicle. The book includes various features, color ways, styles and more the consumer can choose from. The book shows good condition overall with the outer cover showing the most wear. The interior pages are good with no foxing noted. The book measures 9 5/8" L x 6 5/8" W.

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