Lot 413

1926 Louis Marx & Company Wind Up Car "Joy Rider"

Estimate: $250 - $450

Bid Increments

Price Bid Increment
$25 $5
$50 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $250
$5,000 $500
$10,000 $1,000
For your consideration is this Louis Marx & Company toy titled "Joy Rider" from 1926. Louis B. Marx, born on August 11, 1896, in Brooklyn, New York. In 1919, Marx founded Louis Marx & Company, paying toy makers to make goods for him until he bought production facilities in 1921. Marx created and produced a wide range of toys, and the business also enhanced and improved toys produced by other manufacturers before selling them at lower prices. Marx purchased manufacturing facilities in Erie, Girard, Pennsylvania, Glen Dale, West Virginia, and the nearby city of Wheeling in the early 1930s. An addition was constructed in 1948–1949 to facilitate the manufacture of plastic toys. In the 1940s and 1950s, Marx became the greatest toy manufacturer in the world due to the enormous Glen Dale factory, which produced more toys than any other Marx facility. At Glen Dale, four unions were active, and there were over 2,000 employees at the start of the 1960s. But, once Louis Marx sold the business to the Quaker Oats Corporation in April 1972, business began to decrease. In April 1976, Quaker sold to Dunbee-Combex Ltd. In January 1980, Glen Dale's 800 employees were laid off, and the renamed Dunbee-Combex-Marx shortly declared bankruptcy. Louis Marx passed away on February 5, 1982, at his home in Scarsdale, New York. This toy shows a man in his car hauling his luggage with phrases written all over his car. His luggage consists of a large red trunk on the back and a red briefcase bag on the front left side of the car. The car shows a base black color with phrases written in white lettering all around the car. Some examples: "Use No Hooks", "I Do Not Choose To Run", "Gimme Room" and more. The front of the car shows the toys name in white lettering reading, "Joy Rider". When the car is wound from the bottom, the mans head spins in a circle and the back wheels start to move the car. The toy shows wear consistent with its vintage age with some paint worn off but is still in working order. The toy measures 7 1/4" L x 3" W x 5 3/4" H.

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