Lot 523

1932 Louis Marx & Company Wind Up "Whoopee Car"

Estimate: $250 - $500

Bid Increments

Price Bid Increment
$25 $5
$50 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $250
$5,000 $500
$10,000 $1,000
For your consideration is this Louis Marx & Company toy titled, "Whoopee Car" from 1932. Louis B. Marx, born on August 11, 1896, in Brooklyn, New York. In 1919, Marx founded Louis Marx & Company, paying toy makers to make goods for him until he bought production facilities in 1921. Marx created and produced a wide range of toys, and the business also enhanced and improved toys produced by other manufacturers before selling them at lower prices. Marx purchased manufacturing facilities in Erie, Girard, Pennsylvania, Glen Dale, West Virginia, and the nearby city of Wheeling in the early 1930s. An addition was constructed in 1948–1949 to facilitate the manufacture of plastic toys. In the 1940s and 1950s, Marx became the greatest toy manufacturer in the world due to the enormous Glen Dale factory, which produced more toys than any other Marx facility. At Glen Dale, four unions were active, and there were over 2,000 employees at the start of the 1960s. But, once Louis Marx sold the business to the Quaker Oats Corporation in April 1972, business began to decrease. In April 1976, Quaker sold to Dunbee-Combex Ltd. In January 1980, Glen Dale's 800 employees were laid off, and the renamed Dunbee-Combex-Marx shortly declared bankruptcy. Louis Marx passed away on February 5, 1982, at his home in Scarsdale, New York. This toy shows a man driving a car with a red and black color scheme. The man is in a cowboy outfit and wears a large tan cowboy hat. On the back barrel on the car it reads in yellow lettering, "Whoopee Car" and below that in black lettering it reads, "Louis Marx & Co. N.Y.". The tires show red rims and a tan interior with images of laughing cartoon cow faces. On the bottom of the car is a wind up component and once wound up, the car move and the cowboy driver moves up and down like he is on a bucking bronco. The toy shows good condition with some wear from its vintage age but is still in working order. The toy measures 7 7/8" L x 3 3/8" W x 6 1/8" H.

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