North American Auction Company
Live Auction

Legends of the West: Western & Native American Sale

Sat, Sep 23, 2023 11:00AM EDT
Lot 728

1937 Pinup Advertisement Calendar Billings, MT

Estimate: $100 - $200

Bid Increments

Price Bid Increment
$50 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $250
$5,000 $500
$10,000 $1,000
$30,000 $2,500
$50,000 $5,000
$100,000 $10,000
For your consideration is this 1937 advertisement calendar for the Southern Cafe and Noodles & Chop Suey in Billings, Montana. The advertisement calendar shows a pinup girl front and center wearing a flowing green dress and high heels as she looks towards the viewer. Just below her it reads, "Alluring" in black lettering. Below the picture it reads, "Southern Cafe / Noodles and Chop Suey 13 South 27th Street / Billings, Mont." in navy blue lettering. The bottom of the advertisement features s small flip calendar, presumed to have all the months intact. The advertisement calendar sits on a foam board and is sealed in plastic to preserve it. The calendar shows good condition for its vintage age showing only slight wear to the corners but no obvious signs of damage are present. The calendar measures 16 5/8" L x 10 1/8" W.

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