Lot 322

"Old Style Lager" Cone Top Beer Can Heileman's

Estimate: $500 - $700

Bid Increments

Price Bid Increment
$0 $5
$50 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $250
$5,000 $500
$10,000 $1,000
$25,000 $2,500
$100,000 $5,000
Featured in this lot is this "Old Style Lager" cone top beer can manufactured by Heileman Brewing Company in the 1940-50s, recovered in Arizona. The G. Heileman Brewing Company was a large American brewery situated in La Crosse, Wisconsin, that began operations in 1858. Gottlieb Heileman, a German immigrant, and his business partner John Gund established City Brewery. In 1872, Heileman assumed exclusive possession of the company, which became known as G. Heileman Brewing Company. Heileman established a good reputation for making high-quality German-style lagers, and by the early twentieth century, the company had grown into a major regional brewery. Old Style beer, one of its most recognizable products, was created in 1902 and quickly became a Midwest favorite, particularly in Chicago. The company survived Prohibition by focusing on non-alcoholic items such as near beer, soda, and malt extract. Following the lifting of Prohibition in 1933, Heileman resumed brewing and steadily increased its market share. By the 1970s and 1980s, it was one of the major breweries in the United States, noted for its "family of beers" strategy, which involved acquiring and preserving a number of regional beer brands such as Special Export, Blatz, Lone Star, and Stroh's. However, the company's fortunes altered in 1987 due to a hostile takeover by Australian investor Alan Bond, who loaded the company with debt and caused financial instability. Heileman declared bankruptcy in the early 1990s and was later sold to the Stroh Brewery Company in 1996. This cone top beer can shows a gold, black and red color scheme and reads, "Heileman's Old Style Lager Beer" on the front. The top of the can shows a gold color. It shows fair to good condition overall with wear present from its age and use over the years. Rust and corrosion present, wear to graphics and slight hole noted. No dents present and still in readable condition. It measures 5 1/2" L x 2 5/8" W and weighs under 6 ounces. Provenance: From the Tombstone Western Heritage Museum in Tombstone, Arizona. S190

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