North American Auction Company
Live Auction

Wild West Wonders: May Collector's Auction Event

Sat, May 18, 2024 11:00AM EDT
Live Now   2024-05-18 11:00:00 2024-05-18 11:00:00 America/New_York North American Auction Company North American Auction Company : Wild West Wonders: May Collector's Auction Event https://live.naabid.com/auctions/north-american-auction/wild-west-wonders-may-collectors-auction-event-15617
Join us for our next premier auction event, the Wild West Wonders May Auction. The sale includes 100's of rarities from the West, Native Americans, American history, and more. Join us on May 18th at 9am Mountain Time.
North American Auction Company tucker@naabid.com
Live Auction in Progress ... Currently on Lot
Lot 484

Rare Salesman Sample Sitting Bull & The Indian War

Estimate: $250 - $500
Live Now
Starting Bid
$70

Bid Increments

Price Bid Increment
$0 $5
$50 $10
$100 $25
$500 $50
$1,000 $100
$2,000 $250
$5,000 $500
$10,000 $1,000
$25,000 $2,500
$100,000 $5,000
This is a Very Rare Salesman Sample of "Sitting Bull and The Indian War” by W. Fletcher Johnson, 1891. These specimen books were used by the agents of publishers to entice customers to agree to purchase a copy of a work in advance of delivery. This form of marketing was common in America during the years just before and after the Civil War. The book shows the most popular gold gilt embossed front cover showing a portrait of Sitting Bull at the top with a battle scene vignette below, medallion images of both Major General Miles and U.S. Deputy Bartlett. At the bottom of the cover is a vignette of the Ghost Dance, embossed title as such. Insert cards from the publisher describe the binding alternative and also the contents of the actual book, In the back of the book are ledger pages for the salesman to log the subscriber’s signature, residence, style of banding, and price (agreed upon). The green cloth bound gold gilt illustrated stamped hardcover is in nice condition, scuffing and gilt fading exhibited. Intact pages exhibit age tanning and foxing throughout, measures 5.5"W x 8"L x .75"D.